门票价格改革的困境与对策——以凤凰古城票制改革为例  

Dilemma and Countermeasures of Ticket Price Reform: a Case Study of Fenghuang Ancient City's “One Ticket Reform”

作　　者：夏金梅[1] 

机构地区：[1]信阳师范学院经济学院,河南信阳464000

出　　处：《价格月刊》2014年第2期16-19,共4页

基　　金：河南省教育厅人文社会科学研究项目“河南省四化同步发展创新模式研究”(编号:2013-QN-234);信阳师范学院青年骨干教师资助计划(编号:2013GGJS-08)

摘　　要：门票价格改革直为社会各界所关注,凤凰古城旅游景区门票实行"票制"改革引发了诸多负面后果,根源是违背了市场机制运行的规律。门票价格管理的失灵,要求对门票价格改革进行顶层制度的重新设计,景区应该摆脱对门票收入的依赖,重塑定价机制。Since ticket price reform has been concern for the community, Fenghuang Ancient City＇s ＂one ticket＂ reform led to many negative consequences, when the reform is actually contrary to the market operation rules. The ticket prices management failure demand a redesign of top-level system of ticket price reform and tourist attractions should reshape pricing mechanism to reduce reliance on ticket revenue.

关 键 词：旅游景区 门票价格 一票制 

分 类 号：F590.8[经济管理—旅游管理]