雅乐轩酒店的品牌特点与设计实践  

Aloft Hotels Brand Characteristics and Design Practice

作　　者：宋振宇[1] 方小山[2] 

机构地区：[1]华南理工大学建筑设计研究院 [2]华南理工大学建筑学院

出　　处：《华中建筑》2014年第3期49-55,共7页Huazhong Architecture

基　　金：国家自然科学基金青年科学基金资助项目(编号:50908087);华南理工大学亚热带建筑科学国家重点实验室自主研究课题项目(编号:2011ZC17);中央高校基本科研业务费专项资金资助(编号:2014zz0013)

摘　　要：随着喜达屋集团精选服务品牌——雅乐轩(aloft)酒店在全球的快速扩张,华南理工大学建筑设计研究院设计团队参与了一系列国内雅乐轩(aloft)酒店的设计。该文通过介绍雅乐轩(aloft)酒店在亚太区的设计指引及国内设计实践案例,比较雅乐轩(aloft)酒店品牌设计指引原型与国内实践案例设计指标的异同,结合案例从酒店的空间特点、设计风格等方面列举该酒店品牌彰显"时尚生活方式"理念的各种设计措施,并从酒店的开发强度、功能模式、建筑造型、品牌标准的严密性与适应性等方面阐述雅乐轩(aloft)酒店品牌在我国本土化的设计特点,以期对国内精选服务酒店发展起抛砖引玉的作用。With the rapid expansion of the Aloft hotel which was the featured service brand in Starwood the design team from the Architectural Design and Research Institute of South China University of Technology had participated in a series of Aloft hotels＇ design in China. Through described the design guidelines of Aloft Hotel in Asia Pacific and introduced the design practice cases in China, this paper has compared the design indicators between the Aloft hotel prototype case in brand design guidelines and the Domestic design practice case. Combined with above cases, we list the various design measures which highlight the ＂fashion lifestyle＇＂ concept of the hotel brand from the aspect such as hotel＇s space features and design style, etc. Furthermore, we elaborate the design features of the Aloft hotel brand＇s localization from the aspect such as hotel development strength, function mode, architectural style, rigor and adaptability of brand standards. Through the analysis and study, we hope that it could play a valuable role in the development of featured service hotel in China.

关 键 词：雅乐轩酒店 精选服务品牌 品牌设计指引 国内开发特点 品牌标准严密性 品牌标准适应性 

分 类 号：TU247[建筑科学—建筑设计及理论]