移动通信农村市场营销问题与对策探讨——以H市中国移动公司为例  

Discussion on Rural Marketing Problems and Countermeasures of Mobile Communication—A Case Study of China Mobile Company in H City

作　　者：傅军[1] 

机构地区：[1]安徽国际商务职业学院,安徽合肥230001

出　　处：《安徽农业科学》2014年第2期607-608,共2页Journal of Anhui Agricultural Sciences

摘　　要：基于H市移动公司农村市场现状,分析了现阶段H市移动公司农村市场营销工作面临的问题,并给出了相关的营销策略改进建议。研究结果对中国移动市级公司开展农村市场营销工作有一定借鉴意义和参考价值。Based on current situation of rural market of the mobile company in H City, the existing problems in rural marketing were analyzed, and relevant marketing strategy improvement suggestions were proposed, which provides a reference for China Mobile Company carrying out rural marketing work.

关 键 词：移动通信 农村市场 营销策略 

分 类 号：S-9[农业科学]