黄山市茶文化旅游的现状与发展对策  

Current Situation and Development Strategies of Tea Culture Tourism in Huangshan City

作　　者：朱生东[1] 赵蕾[1] 董慧君[1] 

机构地区：[1]黄山学院旅游学院,安徽黄山245021

出　　处：《云南农业大学学报（社会科学版）》2014年第1期20-24,共5页Journal of Yunnan Agricultural University(Social Science)

基　　金：教育部人文社会科学研究青年基金项目(12YJCZH320);安徽省教育厅人文社科项目(SK2012B456)

摘　　要：茶文化旅游正在成长为一种极富发展潜力的文化旅游形式。黄山市茶文化历史悠久,资源丰富具有发展茶文化旅游的优越条件,但仍然存在游客对茶文化认知度不高、茶农及茶艺工作者与旅游活动的契合度不够、旅游购茶乱象丛生等现实问题。因此,需要从保证茶叶产品质量、加强茶文化的作用、宣传普及茶文化知识、做好利益分配、进行关联产品的开发等方面推动黄山市茶文化旅游的发展。Tea culture tourism is in the process of becoming a kind of cultural tourism form with a highly development potential. Huangshan tea culture has a long histoiT and rich resources, with faw）ra- ble conditions for the development of tea culture tourism; however, many realistic problems has ap peared, such as： the tourists lacks cognition of tea culture, tea farmers and tea art workers can＇t ac tively cooperate with tourist activity, tea market sales are in disorders, and so on, therefore, it needs to ensure the quality of tea products, enhance the role and popularize the knowledge of tea culture, complete benefit distribution, and develop related products to promote the development of tea culture tourism in Huangshan City.

关 键 词：茶文化 旅游 黄山市 

分 类 号：F592[经济管理—旅游管理]