基于指标判别法的铁路运输市场营销预警分析系统研究  

Study on Pre-alarming Analysis System of Railway Transport Marketing based on Index Assessment Method

作　　者：郑平标[1] 朱克非[1] 代明睿[1] 

机构地区：[1]中国铁道科学研究院运输及经济研究所,北京100081

出　　处：《铁道运输与经济》2014年第2期31-36,共6页Railway Transport and Economy

基　　金：中国铁道科学研究院科研项目(2013YJ099)

摘　　要：在运输市场竞争日益加剧的背景下,建立铁路运输市场营销预警分析系统,能够有效提高运输企业适应市场经济环境的能力。在分析铁路运输市场营销预警分析系统设计目标的基础上,提出预警识别的指标判别方法,构建市场营销预警指标体系,探讨预警界限设定的原则和方法,研究系统的总体架构与功能设计,为铁路运输市场营销决策提供科学依据。Under the background of increasing of transport market competitiveness, the establishment of pre-alarming analysis system of railway transport marketing could effectively increase transport enterprises＇ adaptable capacity on market economic environment. Based on analyzing the design objective of the pre-alarming analysis system, this paper puts forward index assessment method of pre-alarming identification, establishes marketing pre-alarming index system, discusses the principle and method of setting pre-alarming limitation and studies general framework and functional design of the system, all of these provide scientific reference for decision-making of railway transport marketing.

关 键 词：指标判别法 铁路运输 市场营销 预警分析 

分 类 号：F532.6[经济管理—产业经济]