成都市城乡一体化下的全民健身信息服务消费探析  

Chengdu Urban and Rural Information Service Under the National Fitness Consumer Analysis

作　　者：王永生[1] 

机构地区：[1]西华大学,四川成都610039

出　　处：《四川体育科学》2014年第1期21-23,共3页Sichuan Sports Science

基　　金：2012年四川省教育厅人文社科重点项目;项目编号:w12225089;西华大学学科建设专项经费资助;项目编号:LZXW416-11-1

摘　　要：在把握文献资料详实的基础上,通过对成都市城乡居民在信息服务基础设施、经济收入、信息素质的分析,认为:全民健身信息服务消费应以城市带动农村;城乡居民健身信息服务消费应有针对性;政府和企业在城乡全民健身信息服务市场之间各有侧重,对提升体育健身信息服务消费潜力起到积极的干预。Informative in the grasp of the literature on the basis of urban and rural residents in Chengdu through information services infrastructure, income, information quality analysis, that： fitness information services to the city should promote rural consumption; consumption of urban and rural residents in health information services should be targeted; government and enterprises in urban and rural market information service fitness between different emphases, to enhance physical fitness information service consumption potential to play an active intervention.

关 键 词：全民健身 信息服务 消费 城乡一体化 

分 类 号：G812.4[文化科学—体育学]