浅论电视频道专业化发展路径  

Development Path of TV Channel Specialization

作　　者：封海粟 

机构地区：[1]重庆大学美视电影学院,重庆南岸区400030

出　　处：《广东农工商职业技术学院学报》2014年第1期66-68,72,共4页Journal of Guangdong Agriculture Industry Business Polytechnic

摘　　要：我国很多电视台都纷纷开始了对电视频道专业化的尝试,并做了不同程度的探索,成为现代电视产业发展的新型之路。该文主要从专业频道的定位和专业化的品牌栏目策略两个路径提出思考对策。In China, many television stations have begun to try TV channel specialization, and made the attempt and the exploration of different degree, become a modern TV industry development of new road. This paper mainly discusses on the positioning of professional channel and specialization of the brand channel..

关 键 词：电视频道 专业化 路径 

分 类 号：G229.2[文化科学]