央视“春晚”中体育元素探究  

Research on Sports Element in CCTV Spring Festival Show

作　　者：高雅静[1] 

机构地区：[1]河北体育学院,石家庄050041

出　　处：《河北体育学院学报》2014年第2期30-32,共3页Journal of Hebei Sport University

摘　　要：采用文献资料法、录像观察法和数据统计法,探索了央视"春晚"中体育元素的展现情况。纵观历届"春晚",发现含有体育元素内容的节目数量越来越多,表现体育元素的形式越来越多样,中国竞技体育优势项目是"春晚"的常客,易于展现的体育项目是主角,国足成为"春晚"调侃的对象;体育元素在"春晚"中的展现具有一定的宣传性、教育性,并具有不可替代性。Using the methods of document literature, video observation and statistics, this paper researches the sport elements in CCTV spring festival. Throughout the previous spring festival show, this paper finds that there are more and more spring festi- val shows with sport elements, whose form is various. Competitive sports＇ advantageous project usually exists in Chinese spring Festival shows. The leading role is the sports that are easy to show, and Chinese football is to ridicule. Physical elements in the spring festival show possess certain publicity and education, and it can not be replaced.

关 键 词：央视“春晚” 体育元素 宣传教育 正能量 

分 类 号：G80-054[文化科学—运动人体科学]