房地产电子商务上市企业经营效率评价及其影响因素分析  

作　　者：安凯[1] 余劲[1] 

机构地区：[1]西北农林科技大学经济管理学院

出　　处：《企业经济》2014年第3期147-150,共4页Enterprise Economy

基　　金：教育部人文社会科学基金项目"货币政策冲击下资产价格波动非均衡效应研究-基于动态经济学视角"(批准号:10XJA790010)

摘　　要：在分析纽约证券交易所和纳斯达克证券交易所上市的12家房地产电子商务企业的财务数据基础上,本文运用DEA的BCC模型和Malmquist指数研究了电子商务企业2011年3季度到2013年2季度的经营效率,然后利用DEA-Tobit两阶段分析法对影响企业效率的因素进行分析。结果发现:房地产电子商务企业整体效率较好,但规模效率较低;在企业发展方面,应推广新的管理和盈利模式,并适当提高资产负债率和资产周转率,增加管理费用,加强管理力度。According to the financial data of 12 listed real estate e -commerce enterprises listed on the New York Stock Exchange and the Nasdaq Stock Exchange, using the BBC model which is a part of the DEA and Malmquist index, this paper analyzes the operating efficiency of the real estate e -commerce enterprises from the third quarter in 2011 to the second quarter in 2013, and then uses the DEA - Tobit two - stage analysis method to analyze the factors affecting the enterprise efficiency. The resuits show that the real estate ecommerce enterprises has a high overall efficiency but low scale efficiency. In terms of enterprise development, the enterprises should promote the new management and profit patterns, appropriately raise the assets - liabilities ratio and the asset turnover, increase management costs and strengthen the efforts of management.

关 键 词：房地产电子商务 经营效率 DEA 

分 类 号：F49[经济管理—产业经济]