微博对体育赛事传播影响的研究  

Study on the Influence of Micro-blog on Transmission of Sports Events

作　　者：钱琦[1] 尚志强[1] 

机构地区：[1]浙江传媒学院体育部,浙江杭州310018

出　　处：《浙江体育科学》2014年第2期33-35,56,共4页Zhejiang Sport Science

基　　金：浙江传媒学院2014年校级课题(Z431Y13569)

摘　　要：在这个互联网发展时代,人们互相沟通交流的方式多种多样,微博就是其中一种。微博这种新的传播形式发展势头极其强劲,不但成为社会网站的新宠,而且给人们日常生活带来巨大影响。体育作为一种特殊的社会文化现象,具有独特的魅力,在体现民族精神、强化爱国主义、丰富群众文化生活、增强人民身体健康等方面起着其他活动难以替代的作用,对社会具有重要的影响力,各大网站利用微博这种新的传播形式运用在体育赛事传播其影响力巨大显而易见,为此通过分析微博所具有的特点和优势,阐述微博对体育赛事传播的影响,以促使双方向一个良好的方向发展。The development in this era of the internet,, people communicate with each other in a variety of ways, microblog is one of them. Micro-blog this new form of communication development momentum is very strong, not only become a social site of the new favorites, but also bring the huge influence to people＇s daily life. Sports as a kind of special social culture phenomenon, has a unique charm, reflected in the national spirit, strengthening patriotism, enrich the cultural life of the masses, enhancement plays an irreplaceable role in other activities on the health of the people, has an important influence on the society, each big website using micro-blog spread this new form of the use of communication the enormous influence obviously in sports, this paper through the analysis of the characteristics and advantages of micro-blog has elaborated the influence of micro-blog, transmission of sports events, developing to a good direction to encourage both sides.

关 键 词：微博 体育赛事 传播 影响 

分 类 号：G80-05[文化科学—运动人体科学]