图书网络营销的要点研究  

A Study on the Main Points of Internet Book Marketing

作　　者：范生万[1] 刘放[2] 

机构地区：[1]安徽工商职业学院工商管理系,安徽合肥231131 [2]安徽审计职业学院就业办,安徽合肥230601

出　　处：《铜仁学院学报》2014年第1期133-135,共3页Journal of Tongren University

摘　　要：互联网的出现促使传统图书营销呈现出新的特点,也赋予了现代图书网络营销新的发展趋势。要想在新的环境下达到图书营销的目标,出版商和书店应该了解这些特点和趋势,抓住图书网络营销的要点,这样才能在日趋激烈的市场竞争中处于不败之地。Emergence of the Intemet has not only made the traditional book marketing show new features, but also given the modem network book： marketing new developing trends. In order to reach objectives of book marketing in the new environment, publishers and bookstores should understand these characteristics and trends, grasping the main point of book online marketing so as to be in an invincible position in the increasingly fierce market competition.

关 键 词：网络图书营销 特点 趋势 要点 

分 类 号：F490.2[经济管理—产业经济]