媒体微博编辑策略与运营技巧探析——以央媒10大新浪微博为例  

On the Editing and Operation Skills of Media Micro-blog

作　　者：王海燕[1] 沈阳[1] 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2014年第2期31-34,共4页Publishing Journal

基　　金：国家社会科学基金重大项目"突发公共事件舆情应对与效果评估信息平台建设研究"(11&ZD025)的阶段性研究成果

摘　　要：媒体机构微博已经成为新浪微博平台最为活跃的群体之一,本文选取10个影响力较大的央媒微博进行定性和定量分析,从基本状况、编辑策略与运营技巧、发展趋势三个方面展开论述。重点从"文"的传播、"题"的选择和"群"的互动三个方面探析媒体微博的编辑策略与运营技巧,希望对央媒及其他媒体微博的编辑与运营提供理论指导和经验借鉴。Media organizations＇ microblog has become one of the most active groups of the sine microblog platform, this article makes the quantitative and qualitative analysis about 10 influential state-run media microblogs, end discusses from three aspects, including the basic overview, the editorial strategy end operational skill, the trend of development. It mainly discusses the three aspects of editorial strategy end operational skill from the spread of ＂text＂, the choice of ＂topic＂ and interaction of ＂group＂, in order to provide theoretical guidance end experiential reference for the operation of state-run media microblogs end other media microblogs.

关 键 词：央媒新浪微博 微博编辑策略 微博运营技巧 

分 类 号：G232[文化科学]