e时代出版业营销渠道优化的策略探究  

Marketing Channel Optimization Strategy on E-Era Publishing Industry

作　　者：王金辉[1] 

机构地区：[1]陕西工业职业技术学院,咸阳712000

出　　处：《出版科学》2014年第2期74-77,共4页Publishing Journal

摘　　要：e时代的到来,为现代出版业的发展带来剧烈冲击,尤其是出版业的营销渠道在渠道选择整合、渠道关系维护、渠道风险承担等方面面临较多困境,这一切使得出版业必须从渠道选择、渠道管理、渠道创新的视角出发,积极构建优化的营销渠道。With the coming of e-era, it brought a dramatic impact for the development of the modern publishing industry, especially in the field of marketing channels, such as integrated in the channel selection, channel relationship maintenance and other exposures, all faced more dilemma. It makes the publishing industry must choose from the channel, channel management, channel innovation, and actively build optimized marketing channels.

关 键 词：E时代 出版业 营销渠道 优化 策略 

分 类 号：G235[文化科学]