旅行社行业格雷欣现象解释及其应对  

An Explanation for Gresham Phenomenon in Travel Agent Industry and Countermeasures

作　　者：张兆福[1] 李强[1] 牟红[1] 

机构地区：[1]重庆理工大学管理学院,重庆400054

出　　处：《商业研究》2014年第3期175-179,共5页Commercial Research

基　　金：国家社科基金项目"基于生态竞争的长江三峡旅游开发方式转变系统设计";项目编号:10XGL0003

摘　　要：在分析旅行社行业格雷欣现象及其原因的基础上,本文应用博弈论对旅行社行业格雷欣现象的形成进行解释,提出重视消费者消费行为和心理的改变,发展信息技术和旅行社经营转型,旅游法律法规的完善,政府加强对旅游市场的监管等是应对格雷欣现象的主要策略。On the basis of analyzing Gresham phenomenon and its reason in travel agency industry , this paper explains the formation process of Gresham phenomenon in travel agency industry with game theory .At last, this paper puts for-ward strategies that will promote the travel agency industry to improve the competiveness , which are paying attention to the changes of consumer behavior and psychology , developing information technology and transforming travel agency man-agement mode, perfecting tourism laws and regulations , and strengthening supervision to the tourism market .

关 键 词：旅行社行业 价格竞争 格雷欣法则 博弈论 

分 类 号：F590.8[经济管理—旅游管理]