黄冈红色文化资源特质与文化产业发展  

Features and Strategy: Analysis on Huanggang Revolutionary Cultural Resources and Cultural Industry Development

作　　者：黄永林[1] 

机构地区：[1]华中师范大学国家文化产业研究中心,湖北武汉430079

出　　处：《湖北大学学报（哲学社会科学版）》2014年第2期48-52,148,共5页Journal of Hubei University(Philosophy and Social Science)

基　　金：国家文化科技提升计划项目:文科技函〔2011〕821号

摘　　要：黄冈是全国著名的革命老区,是鄂豫皖革命根据地的中心,具有光荣的革命传统,红色文化底蕴深厚。统筹规划,加强联动,增进产业协调力;整合资源,综合开发,提高产业竞争力;加强宣传,加大营销,扩大产业影响力;注重体验,强化互动,提高产品吸引力;文化科技,相互融合,提升产业创新力——这是深度挖掘黄冈红色文化资源价值,整合各方面资源,发展黄冈文化产业,促进黄冈文化经济大发展的有效途径。Huanggang, the national-famous old revolutionary base area, abounds in red cultural resources, and enjoys unique conditions in the development of red cultural industry. Based on the analysis of Huanggang red cultural resources and its main problems under the development, this paper presents a series of suggestions about how to make the best use of the value of Huanggang red cultural resources and promote the development of Huanggang cultural industry from different perspectives of the overall planning, joint coordination, integration of resources, comprehensive development, public promotion, increased marketing, practice & interaction,culture & technology, integration & innovation.

关 键 词：红色文化资源 文化产业 资源整合 体验性旅游 

分 类 号：G127[文化科学] G124.3