基于多主体合作的旅游景区合作联盟收益分配研究  

On Income Distribution Cooperation Alliance Based on Multi-agent Cooperation of Scenic Spots

作　　者：马文斌[1,2] 田宇[1] 杨莉华[3] 王波[4] 

机构地区：[1]重庆师范大学经济与管理学院,重庆400047 [2]中国社会科学院农村发展研究所,北京100732 [3]重庆师范大学国际交流与合作处,重庆400047 [4]淮阴师范学院经济与管理学院,江苏淮安223300

出　　处：《重庆师范大学学报（自然科学版）》2014年第2期89-93,共5页Journal of Chongqing Normal University:Natural Science

基　　金：国家社会科学基金青年项目(No.12CMZ048)

摘　　要：以休闲度假为主要目的的城市周边景区旅游已经愈来愈成为城市休闲旅游的主体,一些城市推出了多景区来组成联盟,共同营销。文章在分析了旅游景区合作联盟中各利益方理性条件的基础上,建立了基于多主体合作对策的旅游景区合作联盟收益分配模型,并采用Shapley值法、核心法和简化的MCRS法等求解方法对多种合作对策进行实例研究。结果表明,对旅游景区合作联盟贡献少(资源投入少)的景区获得的联盟收益分配相对较少,对旅游景区合作联盟贡献越大(资源投入多)的景区也会获得更大的联盟收益。因此,同其他景区成立合作联盟并投入较多的资源成为景区的合理选择。With the leisure as the main purpose of the city surrounding, scenic tourism has increasingly become the main body o[ city leisure tourism, some cities have launched a common marketing area to form a coalition. Based on the analysis of the interests~ ra- tional conditions of the scenic spots in the cooperation alliance, this paper establish the cooperation income distribution model of multi-agent cooperation strategy based on tourism scenic spot. The paper uses the methods such as Shapley, value core and simpli- fied MCRS to solve multiple cooperation countermeasure as a case study. It turned out that, less contribution or resources to tourism scenic area cooperation alliance, the tourism scenic gains less relatively little income distribution. However, more contribu- tion or resources, more income distribution. Therefore, the reasonable selection of scenic spot is to set up cooperation alliance with other scenic spots and to put more resources into.

关 键 词：旅游景区 合作对策 合作联盟 收益分配 

分 类 号：F590.6[经济管理—旅游管理]