基于游客综合兴趣度的旅游景点推荐  

The Recommendation of Travel Destinations Based on Comprehensive Interest Measure

作　　者：麻风梅[1] 

机构地区：[1]安康学院经济与管理系,陕西安康725000

出　　处：《测绘与空间地理信息》2014年第3期55-56,61,共3页Geomatics & Spatial Information Technology

基　　金：国家社会科学基金项目(13XJY026)资助

摘　　要：为了从大量的信息中检索出符合用户偏好和需求的旅游资源,文中提出了综合兴趣度的概念,综合兴趣度是对用户兴趣的完整描述。在此基础上给出一种基于用户综合兴趣度的推荐方法。将用户主动提供的兴趣倾向与用户的浏览行为相结合,分析其综合兴趣。依据与目标用户兴趣相似的邻居用户对景点的评分信息预测用户对待推荐景点的评分,并选择预测评分处于前N位的景点进行推荐。In order to retrieve tourism resources from a large number of the information which can meet the demand and preferences of users, this paper puts forward the concept of comprehensive interest measure , which is a complete description of users＇interest.Based on this, the recommended method are given , combining users＇offered interest with the users＇browsing behavior , analyzing the general interest .According to the rating information to attractions of users neighboring , sharing similar interest with target users , to predict the ratings of the target users to treat recommended attractions , and the prediction score in the top N scenic spots are recommended .

关 键 词：综合兴趣度 旅游景点 协同推荐 

分 类 号：P285[天文地球—地图制图学与地理信息工程] TP393.09[天文地球—测绘科学与技术]