初探民国苏州报纸《大光明》广告  

On the advertisement in DaGuangming newspaper in Suzhou in Republic of China

作　　者：李斌[1] 

机构地区：[1]苏州科技学院人文学院

出　　处：《创意与设计》2014年第1期44-50,共7页Creation and Design

基　　金：江苏省社会科学项目(13YSC017);江苏省高校社会科学项目(2012SJB760039);教育部人文社科项目(11YJC760032);江苏省高校优秀中青年教师和校长境外研修项目;苏州市社会科学项目(13-D-15)的阶段性成果

摘　　要：《大光明》诞生于苏州报业发达与经济发展的环境下,体现出丰富的广告创意。它随着社会发展和受众需求不断调整,不断改变和创新广告策略,吸引更多的广告主,是留给当下广告业发展的重要启示。从它的广告创意可看出,民国苏州的报刊广告业在编辑者的思维创意和印刷技术的发展作用下,正在呈现出崭新的面貌。这种报纸、广告、工商经济、大众之间的互动系统的良性运作正在推出一幅文化产业和民国苏州社会经济发展之间紧密关联的清晰图景。The DaGuangming newspaper was born in the environment of newspaper flourishing and economic development. Its front page is for advertisements and its configuration of layout of printed sheet is very vivid, type is abundant and its influence a very big. Its creativities include printing block breaking advertisement, text and graphic incorporating, suspending advertisement and effectiveness for a given period of time, which comes from hard works of cultural industry persons and embodies advertises industry development in Suzhou.

关 键 词：《大光明》 苏州 报纸 广告 

分 类 号：K258[历史地理—历史学] F713.8[历史地理—中国史]