高校图书馆纸本阅读推广现状及发展策略研究  

SWOT analysis of the reading promotion of paper-based books in university libraries

作　　者：郑丽君[1] 

机构地区：[1]华南农业大学,广州510642

出　　处：《大学图书情报学刊》2014年第2期97-101,共5页Journal of Academic Library and Information Science

摘　　要：文章从高校图书馆纸本图书借阅的现状出发,运用SWOT分析法具体分析了目前高校图书馆纸本图书阅读推广工作在内部资源、能力等方面的优势与劣势,外部环境的机会与威胁,在此基础上提出高校图书馆纸本图书阅读推广应采取的发展策略。Starting from the current situation of the borrowing and reading of paper-based books in university libraries, this article makes an analysis of the advantages and disadvantages of the inner sources and potentiality of the university libraries in the reading promotion of paper-based books, expounds the outside environment, the opportunities and challenges which the university libraries are faced with. Some measures to be taken by university libraries to promote the reading activity of paper-based books are also presented in this article.

关 键 词：高校图书馆 纸本图书 阅读推广 SWOT分析 

分 类 号：G252.17[文化科学—图书馆学]