移动网络信令处理平台精准营销分析的研究  

Research of Analysis about Precise Marketing Based on Signaling Processing Platform for Mobile Network

作　　者：杨勇[1] 张治中[1] 贾会林[1] 

机构地区：[1]重庆邮电大学重庆高校通信网测试技术工程研究中心,重庆400065

出　　处：《电视技术》2014年第7期108-111,118,共5页Video Engineering

基　　金：国家火炬计划(2012GH011751);国家发改委电子信息产业振兴项目(渝经信投资[2012]39号)

摘　　要：主要对移动网络信令数据的采集、相关算法设计及模型的建立进行了研究,实现了客户消费等级值的计算,包括其具体的计算过程并对结果进行了分析,最终通过上层界面以图表的形式进行了呈现。通过现网信令数据的验证及对用户行为的多角度分析,证实了该设计方案的有效性,能满足精准营销的需求,从而能够更加精确地进行相应业务的投放。The signaling data collection,correlative algorithm design and model establishment are studied in this paper.The calculation of consumption level value which includes the specific calculation process and analysis of the results are realized as well,and it is ultimately showed through the upper interface in the form of a chart.Through the validation of existing network of data and multi-angle analysis of behavior of the customer,the validity of this scheme and the needs of precise marketing are verified.Finally,the corresponding business can be more precisely launched by this scheme.

关 键 词：精准营销 模型 信令数据 消费等级 

分 类 号：TN929.52[电子电信—通信与信息系统]