基于灰色理论的A级汽车销量影响因素分析与预测  

The Analysis and Prediction of Influential Factors for Sale of Type A Cars Based on Gray Theory

作　　者：马素萍[1] 高洪波[1] 

机构地区：[1]江苏城市职业学院,江苏南通226006

出　　处：《鸡西大学学报（综合版）》2014年第3期40-42,共3页JOurnal of Jixi University:comprehensive Edition

摘　　要：研究探讨影响汽车销售量的主要因素和预测汽车销售量的数学模型,无论是对于整体掌控汽车市场的发育与成长态势的政策制定者,还是对于研究市场行情以制定营销策略的汽车厂商而言,都具有十分重要意义。为了找出A级汽车销量的影响因素和对其销量进行预测,以选车网提供的深受广大消费者欢迎,受众广、性价比高的12种紧凑型A级汽车有关数据为例,利用灰色系统有关理论建模的优势,针对影响A级汽车销售量因素和依据历史销售量数据对汽车销售量进行预测两个问题,分别采用灰色关联分析法和灰色系统GM(1,1)模型进行了分析和建模,以期达到指导A级汽车的生产和营销的目的。The main influential factors on car sales and the mathematical model for predicting the car sales are very important for both the policymakers who control the car market and the automobile vendors to design marketing strategies .In order to find out the influential factors on sales of Type A car .Taking the advantage of Gray System Modeling Theory , based on the relevant data of 12 kinds of highly cost effective and popular Type A compact cars , which is offered by the Picking Car , two questions about the car sales have been forecasted .The analysis of Type A car data can provide some support for the production and promotion of this kind of cars by using Gray Correlation Analysis Method and Gray System Model .

关 键 词：销售量影响因素 汽车销售量 灰色关联分析 灰色系统模型 

分 类 号：O212[理学—概率论与数理统计]