新媒介文化影响下的图像霸权症候与自我认同的变迁  

Image Hegemony and Self-identity Evolution under the Influence of New Media Culture

作　　者：罗永雄[1] 

机构地区：[1]电子科技大学中山学院,广东中山528402

出　　处：《重庆工商大学学报（社会科学版）》2014年第2期77-83,共7页Journal of Chongqing Technology and Business University：Social Science Edition

基　　金：电子科技大学中山学院青年基金资助项目(411YJ02)"新媒体时代社会舆论的生成与引导研究"

摘　　要：传播媒体的不断发展和日益扩张,极大地改写了整个人类社会的文化现实。数字媒介时期,媒介文化以其巨大的包容性和吸纳能力裹挟着周围的一切,使得文化的扩张能力和改造能力不断增强。图像压倒文字和其他符号成为视觉的霸主,使得"世界被把握为图像",当一瞥而过和快速浏览式的看成为常态,对于无法带来视觉刺激的"可视物"视而不见的状态就愈加频繁。置身于网络构筑的虚拟空间世界,媒介的宰制使大众进入到"存在的被遗忘"的状态中,失去"在场性"的情感互通,对自我的确认也同样带有强烈的虚幻色彩。The continuous development and expansion of media greatly rewrite cultural reality of the whole human society. In dig- ital media period, the media culture with its huge inclusiveness and absorption capacity affects everything around and makes the cultural expansion ability and the transformation ability strengthened constantly. Images overwhelm text and other symbols to be- come visual overlord and make ＂the world descripted as the image＂, when glance over and fast browsing become normal, the sit- uation turning a blind eye on ＂the visualized things＂ that can not produce visual stimulation becomes more and more frequent. In- volving in virtual space world constructed by network, the controlled media makes the public access to the state of ＂existence for- gotten＂ and lose sentimental communication ＂on the scene＂, therefore, the confirmation of self-identity is also in strongly unreal color.

关 键 词：新媒介 媒介文化 图像霸权 症候 自我认同 

分 类 号：G206[文化科学—传播学]