基于GLM模型的农产品连锁超市购买行为及其对策思考  

On the Purchasing Behavior of Agricultural Product Chain Supermarket Based on GLM Model and Its Countermeasures

作　　者：张贵华[1] 石青辉[2] 欧阳强斌[2] 

机构地区：[1]湖南商学院学工部,湖南长沙410205 [2]湖南商学院工商管理学院,湖南长沙410205

出　　处：《湖南商学院学报》2014年第1期52-56,共5页Journal of Hunan Business College

基　　金：湖南省社科基金项目"湖南农产品连锁经营协同创新发展研究"

摘　　要：连锁经营作为一种现代流通业态,以其经营管理模式的优越性受到社会各界的高度重视。在近年的推广和发展中,农产品连锁超市经营是农产品连锁经营众多形式中发展最快、最普遍采用的一种模式,但如何提高农产品连锁超市的经营与管效率是当前业界与学术界关注的重要课题。本文试图借助有关连锁经营理论以及利用GLM模型分析超市购买行为,针对当前农产品超市经营管理中的问题,提出其解决措施,以期促进农产品连锁超市经营的快速和有序发展。As a modern circulation mode, chain operation is gaining ground with its advantages in management mode. In recent years of development, agricultural product chain operation is the most popularly adopted mode with its fastest development. But how to improve the operation and management efficiency becomes the focus of the industry and academic field. The paper tries to analyze the purchasing behavior of supermarkets and the management problems in them based on chain operation theory and GLM model. Measures are put forward to promote the development of the agricultural product chain supermarkets.

关 键 词：农产品超市 连锁经营 经营管理 对策与措施 

分 类 号：F717.6[经济管理—产业经济] F304