商业模式对技术创新和获利间关系的调节效应研究  

Moderating Effect of Business Model on Relationship between Technological Innovation and Profitability

作　　者：王翔[1] 

机构地区：[1]东南大学经济管理学院

出　　处：《管理学报》2014年第4期555-561,共7页Chinese Journal of Management

基　　金：教育部人文社会科学研究青年基金资助项目(09YJC630033);东南大学基本科研业务费资助项目(skcx20130034)

摘　　要：借鉴现有商业模式的研究理论，根据价值创造的来源，对商业模式进行了区分与量化。使用中国创业板科技型上市公司（2009～2011年）大样本数据对商业模式在技术创新和获利之间发挥的调节效应进行了实证检验。研究显示，商业模式在技术创新与获利之间发挥着重要的调节作用。在不同的商业模式情境下，技术创新和获利之间的关系呈现出一定的差异性。新颖导向的商业模式显著正向增强技术创新和获利之间的关系；效率导向的商业模式以及新颖和效率导向兼顾的商业模式则对此没有显著的调节作用。Drawing on the extant research of business models, this paper distinguishes and quanti- fies business models according to sources of value creation and empirically studies on the moderating effect of business model on the relationship between technological innovation and profitability based on the sample of high-tech listed companies on the Chinese GEM from 2009 until 2011. It concludes that business models play important moderating roles in the relationship between technological innovation and profitability. But some difference exists in different business model contexts. Novelty-oriented business model significantly and positively enhances the relationship between technological innovation and profitability, while efficiency-oriented or novelty-efficiency- oriented business model plays little moderating effect on this side. This study has implications for business model design and innovation of Chinese technological start-ups.

关 键 词：商业模式 技术创新 创新获利 独占性 

分 类 号：C93[经济管理—管理学]