实施农产品名牌战略 解决陕西“三农”问题  

Taking Agricultural Product Brand Strategy to Solve the Three Rural Issues in Shaanxi

作　　者：孙军娜[1] 雷宏振[2] 

机构地区：[1]渭南师范学院,陕西渭南714099 [2]陕西师范大学国际商学院,西安710062

出　　处：《渭南师范学院学报》2014年第6期78-81,共4页Journal of Weinan Normal University

摘　　要：陕西作为农业大省,在其工业化和城镇化进程中,农业所占比重应引起重视。基于农产品名牌战略,联系陕西"三农"问题,通过扩大农产品的知名度,创立名牌农产品,增强陕西农产品在国内外市场上的竞争力。通过实施农产品名牌战略,提高农业收益,增加农民收入,促进农村经济发展,加快农村工业化进程,为解决陕西"三农"问题提供对策。As a big agricultural province , the agriculture of Shaanxi is very important .Based on Agricultural product brand strategy in Shaanxi , combining the three rural issues , expanding the agricultural products brand , creating famous brand , Shaanxi makes its agricultural products more competitive in the domestic and international market competitiveness .The countermeasures to solve the three rural issues in Shaanxi are provided by implementing agricultural product brand strategy , increasing agricultural in-come and the income of the farmers , promoting rural economic development and accelerating agricultural industrialization process .

关 键 词：农产品 名牌 三农 

分 类 号：F323[经济管理—产业经济]