基于SEM的旅游公共服务满意度模型研究——以黄山风景区为例  

Tourist Satisfaction Index Model Research of Tourism Public Service Based on SEM——Based on Mount Huang

作　　者：钱亚林[1] 李东和[1] 徐波林[1] 刘燕桃[1] 

机构地区：[1]安徽大学旅游管理系,安徽合肥230601

出　　处：《北京第二外国语学院学报》2014年第1期63-70,57,共9页Journal of Beijing International Studies University

基　　金：安徽大学2011级研究生创新项目(NO.10117700449)

摘　　要：本文在对现有国际主流顾客满意度指数模型改进的基础上,结合旅游公共服务和旅游景区的特点,构建了景区旅游公共服务满意度的测评模型,并进行实证研究。该模型具有因果关系,包含7个潜变量和26个观测变量,各潜变量之间存在着正负关系。本文以黄山风景区为例,运用AMOS7.0统计软件对模型进行检验,结果表明模型各潜变量之间的路径关系。在分析的基础上得出相关结论及建议。Based on the improvement of current international major customer satisfaction index model, and taking the characteristics of tourist attraction and tourism public service as an example, this paper puts forward a model of tourism public service tourist satisfaction index model in tourist attractions and then conducts an empirical study. The model has casual connections and is made up of 7 latent variables and 26 observed variables, which has positive and negative connections. This paper takes Mount Huang as an example, using AMOS7.0 to analyze, and shows that the latent variables have causal connections. Based on the outcomes, the paper offers some suggestion and come to the final conclusions.

关 键 词：旅游公共服务 结构方程模型 满意度 景区 

分 类 号：F59[经济管理—旅游管理]