基于Internet平台的CtoC电子商务信用评价研究  

CtoC E-commerce Research Based on Internet Platform

作　　者：张兰怡[1] 阙丹文 

机构地区：[1]福建农林大学交通与土木工程学院,福建福州350002

出　　处：《物流科技》2014年第3期49-53,共5页Logistics Sci-Tech

基　　金：福建省自然科学基金项目;项目编号:2012J01071

摘　　要：电子商务是一个新兴产业,互联网的高速发展对电子商务产生重要影响。文章对CtoC电子商务中的信用评价体制进行研究,提出了其存在的问题及改进的对策。采用改进的累积加权评分法建立CtoC的电子商务评价模型,辅以实例论证了该模型的可行性,为我国CtoC电子商务信用评价模型的发展提供了有益的参考。The rapid development of the internet has a great impact on the new industry E-commerce. The credit assess system of the CtoC E-commerce was researched. The problems existing in it were discussed and measures were used to improve. The improved model of the cumulative weighted scoring method was used to settle the model of the CtoC E-commerce. An example was used to demonstrate lhe feasibility of the model, an useful reference was provided for the development of CtoC E-commerce for our country.

关 键 词：CTOC 信用评价 电子商务 改进模型 累积加权评分法 

分 类 号：F713.360[经济管理—产业经济]