基于SWOT分析的右玉县体育旅游发展策略  

Research on Youyu Sport Tourism Development Strategy Based on the SWOT Analysis

作　　者：赵剑峰[1] 李茂[1] 孙宁[1] 

机构地区：[1]山西大同大学体育学院,山西大同037009

出　　处：《体育科技文献通报》2014年第4期8-10,共3页Bulletin of Sport Science & Technology

基　　金：2011年山西省高等学校大学生创新创业项目(项目编号:2011259)

摘　　要：本研究通过SWOT分析法对右玉县实施体育旅游的优势、劣势、机遇和威胁进行分析,提出了统筹规划,扩大宣传;结合民俗突出旅游产品地方特点;推进法制建设,加强资源环境保护;多方融资,引进人才,形成产业联动;加强区域联合,突出区域优势的发展策略。以期开展体育旅游拉动县域经济、文化发展的目的。By analyzing the strengths , weaknesses , opportunities and threats of the implementation of sports tourism in Youyu County , this paper has proposed the overall planning to expand publicity and highlighted the lo-cal tourism production characteristics combined with the folk custom .Further more, this essay has suggested pro-moting the legal system construction , strengthening the protection of resources and environment , forming the in-dustrial linkage by multi -party financing and introducing talents and reinforcing regional joint development to highlight the development strategy of regional advantages .Thus to reach the goal of boosting the county ’ s economy and culture by sports tourism .

关 键 词：SWOT分析 体育旅游 发展策略 

分 类 号：G894[文化科学—体育学]