福建鞋产品贸易“柠檬市场”问题探析  

Research on the Problem of “Lemon Market” of Shoes Products Trade in Fujian

作　　者：魏雪莲[1] 

机构地区：[1]福建农林大学金山学院,福州350002

出　　处：《长春大学学报》2014年第3期310-313,共4页Journal of Changchun University

摘　　要：通过描述福建鞋产品贸易"柠檬市场"的表现,分析了"柠檬市场"对福建鞋产品贸易的不利影响,认为市场信息不对称、轻视知识产权、营销渠道缺乏、价格战成主战略和市场机制与市场监管不健全等是"柠檬市场"的成因。据此提出,应采取建立信息传导机制,消除信息不对称;引进人才,积极创新;整合营销与深度营销相结合以及强化政府市场监管等对策来解决"柠檬市场"问题。By describing the appearance of ＆quot;lemon market＆quot;, this paper analyzes its unfavorable influence on shoes trade in Fujian , considering that the main reasons are as followings：the market information asymmetry , contempt of intellectual property rights , lack of marketing channels , price strategy and unperfected market mechanism and supervision .Therefore, shoes industry in Fujian should es-tablish information transmission mechanism and eliminate the information asymmetry;bring in talents and make active innovation;com-bine integrated marketing with deep marketing and strengthen the government ＆#39;s supervision on market to solve the problem of “lemon market”.

关 键 词：福建鞋业 信息不对称 柠檬市场 调整对策 

分 类 号：F746.29[经济管理—国际贸易]