民间美术纹饰与现代旅游产品设计  

Folk Art Ornamentation and Modern Tourism Product Design

作　　者：丁尔丁[1] 徐榕[1] 

机构地区：[1]皖西学院艺术学院,安徽六安237012

出　　处：《长春大学学报》2014年第3期420-423,共4页Journal of Changchun University

基　　金：安徽省教育厅人文社会科学重点研究项目(SK2012A123);国家级大学生创新创业训练计划项目(201210376030)

摘　　要：民间美术纹饰是一种民族文化的承载,寄托着传统文化的脉络。当今设计师应努力从中国传统纹饰文化中汲取有价值的元素,通过简单再创作,开拓出具有中国特色的旅游产品设计法则,创作出中国原生的旅游设计品牌,让旅游产业带动中国民间文化的宣扬和延续。旅游产品设计是一种民族文化的形式,民间美术纹饰运用到旅游产品中是将文化以物化的造型表达出来,从而树立中国元素,打造中国旅游品牌。Folk art ornamentation , with the choroid of traditional culture , is a bearing of national culture .Today＆#39;s designers should try their best to get valuable elements from traditional Chinese ornamentation culture , develop tourism products design rules with Chinese characteristics and create Chinese native tourism design brands through a simple re-creation, making tourism industry drive the publici-ty and continuity of Chinese folk culture .Tourism product design is a form of national culture , applying folk art ornamentation to tourism products is to express culture with materialization , so as to establish China＆#39;s elements and build Chinese tourism brand .

关 键 词：民间美术 纹饰 旅游产品 

分 类 号：J528[艺术—艺术设计]