体育博客的基本特征以及控制路径分析  

The analysis of the basic characteristics and control path of sports blogs

作　　者：任慧琴[1] 

机构地区：[1]宝鸡文理学院体育系,陕西宝鸡721013

出　　处：《宝鸡文理学院学报（自然科学版）》2014年第1期73-76,共4页Journal of Baoji University of Arts and Sciences(Natural Science Edition)

基　　金：宝鸡文理学院重点科研项目(ZK12114)

摘　　要：目的研究体育博客的基本特征以及控制路径,为认识和利用体育博客传播相关体育信息提供参考,促进体育文化的普及和终身运动保健意识更加深入人心。方法以已有文献为基础,结合当前体育博客的发展趋势进行归纳分析,总结其基本特征以及控制路径。结果从体育博客的产生与发展、体育博客传播的基本特征以及体育博客传播的控制路径分析3方面进行了分析,指出体育博客是博客中的一种,只不过其主要借助网络传播方式,传播与体育有关的信息为主要内容,与其他博客一样具有互动性、即时性、广泛性、跟随性、休闲型之特征。结论博客作为一种新型的网络传播形式,与传统的媒体传播有着本质的区别,具有传统媒体传播所不具有的优势,它是现代传媒形式的一种必要补充,体育博客作为其中之一,发挥着重要的补充和拓展体育信息交流的作用,但是如何通过合理有效的手段,使其发挥传播体育文化、奥运精神的网络平台,加强监管丝毫不可松懈,是保证其健康发展的关键所在。Objective-To study the basic characteristics and control path of sports blogs in order to pro vide references for the dissemination of the related sports information by understanding and utilizing sports blogs, promote the popularization of sports culture and make the lifelong sports and health consciousness go deep into the people＇s mind. Methods-Based on existing literature, the basic characteristics and control path of sports blogs are summarized and analyzed in combination with current development tendency of sports blogs. Resulls-From the analysis of the generation and development, basic features and the dissemination control path of sports blogs, it is pointed out that sports blogs are one of the blogs which mainly disseminate the related sports information by internet and boasts the same interactivity, immediacy, follow-up and recrea tion as others. Conclusion-As a new internet communication form, blogs are different from traditional media in nature for they have the advantages that traditional media don＇t hold. Blogs are necessary complement to the forms of modern media. Sports blogs, one of blogs, play an important role in the supplementation and expan sion of sports information. However, what is important to keep sport blogs develop soundly is how to make sports blogs a network platform to disseminate sports culture and Olympic spirits as well as unremittingly strengthen the regulatory of sports blogs.

关 键 词：体育博客 特征分析 强化监管 

分 类 号：G899[文化科学—体育学] G250.73