中国重汽 2014年部分主推产品介绍  

Introduction of SINOTRUK Main Products To be Highly Promoted in 2014

作　　者：商彦章[1] 

机构地区：[1]《商用汽车》编辑部

出　　处：《商用汽车》2014年第1期74-77,共4页Commercial Vehicle

摘　　要：产品参观是历年重卡企业商务大会上非常吸引人的一部分.近年来,走＂大而全＂路线的中国重汽集团总是能为列位＂看官＂们提供一场卡车产品盛宴,2014年商务大会也不例外——包含中国重汽家族中的汕德卡、HOWO、斯达-斯太尔、豪瀚、新黄河、福建海西、成都王牌等品牌的多款重、中、轻、特系列产品悉数登场.商务大会上,中国重汽对旗下各个品牌的产品规划、目标市场和销量提升措施进行了清晰的描述.2014年,重汽将以国Ⅳ排放标准的实施为契机,加速开展品牌战略,根据产品定位梳理高、中、低端主要品牌,形成不同品牌之间的优势互补,打造最佳产品营销组合.Showcase of major products is always an impressive and attractive part of annual business conference for most heavy-duty truck manufacturers,SINOTRUK is no exception.SINOTRUK had offered all visitors opportunities during annual business conference for enjoying a great show of its truck products for many years,and so did the 2014 with all major series including heavy-duty truck,midsize and lightweight products,plus detailed introduction and illustration of products program,target markets and marketing plan for sales increase of each product segment respectively.

关 键 词：中国重汽集团 产品介绍 品牌战略 斯达-斯太尔 产品规划 目标市场 排放标准 产品定位 

分 类 号：U469[机械工程—车辆工程]