我国物流企业品牌建设现状分析  

Situation Analysis of National Logistics Corporate Brand Building

作　　者：付丽茹[1] 

机构地区：[1]北京财贸职业学院信息物流系

出　　处：《北京财贸职业学院学报》2013年第6期49-52,共4页Journal of Beijing College of Finance and Commerce

基　　金："首都流通现代化科技创新平台014260205001"支持

摘　　要：品牌是能给企业带来经济效益的无形资产,是物流企业强有力的竞争武器。本文从品牌评价标准、品牌塑造基础、地理区域、品牌建设内容等不同角度剖析了我国物流企业的品牌建设现状,为探究物流企业品牌建设路径提供研究基础。The brand is to give enterprises the economic benefits of the intangible assets, is a powerful competitive weapon logistics enterprises. From the brand evaluation criteria, branding different angles based on geographic region, brand building and content analysis of the current situation of China＇ s logistics enterprises brand building, providing research-based logistics companies to explore the path of brand building.

关 键 词：品牌评价标准 品牌理念 品牌营销 品牌形象 

分 类 号：F512[经济管理—产业经济]