日趋式微的文化盛宴——从传播学视角观察春节晚会变化  

Decadent Culture Gala—— Observing the Changes in Spring Festival Gala from the perspective of Communication

作　　者：孔德华[1] 艾光辉[1] 

机构地区：[1]新疆财经大学新闻与传媒学院,新疆乌鲁木齐830012

出　　处：《新疆职业大学学报》2013年第6期50-51,71,共3页Journal of Xinjiang Vocational University

摘　　要：中央电视台春节联欢晚会对于中国人而言,不仅仅是一个盛大的综艺晚会,更是春节文化生活中不可缺少的一部分。从1983年至今,它的举办已成为了一个必然事件。文章从受众心态、收视率变化、电视的娱乐功能、场域中竞争、媒介技术发展这些方面观察春晚的演变,从而揭示主流传媒及中国人精神生活及价值趋向性变化。For Chinese people, the Spring Festival Gala held by CCTV is not only a grand party, but also an indispensable part in Chinese culture. It has been a certain occasion since 1983. This essay analyzes some changes about this Spring Festival Gala from the audience mentality, the change of audience vision rate, the entertainment function of TV, the field＇s competition and the development of media technology. Thus, it shows that the changes of the main media, Chinese people＇spiritual life and values.

关 键 词：春节晚会 受众心态 收视率 

分 类 号：G206[文化科学—传播学]