基于Web使用挖掘的用户有效偏爱浏览路径研究  

A Study of Effective and Preferred User Browsing Path Based on the Web Usage Mining

作　　者：黄伟建[1] 冯立娟 

机构地区：[1]河北工程大学信息与电气工程学院 [2]经济管理学院管理科学与工程系,邯郸056000

出　　处：《科学技术与工程》2014年第9期222-226,共5页Science Technology and Engineering

基　　金：河北省科学技术研究与发展计划项目(12213511D)资助

摘　　要：在浏览偏爱路径研究的基础上提出了网络拓扑结构加权的方法,与用户浏览路径进行结合得到用户实际浏览偏爱路径。设定网络拓扑主干路径的权值小于远离主干路径的路径权值,远离主干路径的高频路径是网络拓扑设计者期望得到的有效信息,能够较好地用于改进网站设计,进而提高用户服务质量。最后与NPPMA算法在有效度方面进行了比较,以此证明算法的可取之处。A weighted network topology was presented based on the user preferred browsing paths, and com- bined it with user browsing paths to get the actual user preferred browsing paths. The weights value of backbone paths were set less than the paths away from the main paths in the network topology. The high frequency paths away from the main paths were the better useful information for the network topology designers. The information will help to improve the website design and improve the quality of user service. Finally, the NPPMA algorithm and algorithm about effectiveness are compared, and proved it is better than NPPMA algorithm.

关 键 词：使用挖掘 偏爱路径 浏览路径 网络拓扑 

分 类 号：TP391.3[自动化与计算机技术—计算机应用技术]