规训与抵制:大学生视觉形象重构  

Discipline and Resistance:Contemporary College Students' Visual Image Reconstruction

作　　者：严亚[1] 董小玉[2] 

机构地区：[1]重庆第二师范学院文学与传媒系 [2]西南大学新闻传媒学院

出　　处：《当代青年研究》2014年第2期75-81,共7页Contemporary Youth Research

基　　金：2012年重庆市社会科学规划一般项目"视觉重庆与重庆城市品牌研究"的阶段性成果;项目编号:2012YBYS106

摘　　要：传统影像建构出大学生的消费者、服务者、普通人形象,却在悠远的宏大叙事向日常生活实践的转向、新媒介、城市空间等面向中被当代大学生解构和重构。这三个面向统合在青年亚文化中。并为大学生进行自身形象的视觉建构提供了技术和思想准备。政治话语与娱乐诉求的分离、日常生活审美化的趋势与商品利益的幕后操纵所形成的合力,询唤着当代大学生的时尚表现者和身体抵抗者形象的视觉建构:时尚的区分与整合功能使大学生实现自我认同和社会归属,同时内生抵抗主流意识形态的力量而建构身体抵抗者形象。抵抗的实质其实是大学生与媒介和商品合谋,当代大学生的视觉建构与大众媒介的商业利益相互邀约、彼此验证,携手建构出媒介暗自得意、大学生自觉另类、社会秩序和谐稳定的"整体的生活方式"。Traditional image constructed the consumer, server and ordinary person images of college students,but was in the deconstruction and reconstruction by college students in the orientations of transformation from distant grand narrative to daily hfe practice, new media and urban space. The three orientations were integrated in youth subculture and provided technical and mental preparation for college students＂ visual construction of self image. The join forces formed by the separation of political discourse and entertainment demand, aesthetic trend of daily life and the backstage manipulation of goods interests arouse college students＂ visual construct of the image of fashionable performers and body resistance. The distinction and integration function of fashion make college students realize self identity and social belonging and at the same time resist the power of the mainstream ideology and construct the image of the body resistance. The essence of resistance is conspiracy of college students, media and commodity. Visual construction of contemporary college students and the commercial interests of the mass media invite mutually, authenticate mutually and construct together the whole way of life of media secretly pleased, college students＂ consciously alternative and social order harmonious and stable.

关 键 词：视觉建构 青年亚文化 时尚 媒介消费 

分 类 号：C912.6[经济管理]