基于SCP模式的我国连锁零售业发展状况分析  

Analysis on the Development Status of China's Chain Retail Business based on SCP Model

作　　者：谢赛玲 

机构地区：[1]福建师范大学经济学院,福建福州350007

出　　处：《安徽商贸职业技术学院学报》2014年第1期30-34,共5页Journal of Anhui Business College

摘　　要：通过运用现代产业组织理论SCP分析模式可知,我国连锁零售业的市场结构属于竞争型,并存在市场定位雷同,业态创新性不足,在激烈的市场竞争中采取扩张及降低行为,市场绩效相对较低等问题。针对这些弊端,政府应健全相关法律法规,提供公平竞争环境;从业者应树立新观念,培育盈利新增点,同时广泛应用信息技术,提升管理水平。The analysis through SCP modem industry organization theory shows that China＇s chain retial business belongs to a competition-type market and it faces certain problems such as the identical market positioning, the lack of business innovation, the actions of expansion as well as price reduction to deal with the fierce market competition which results in relatively low market performance, etc. In light of these problems, the govemment should optimize relevant laws and regulations to provide a fair competition environment, while the practitioners should set up new ideas, foster new point of profit and apply information technology widely to improve their management level.

关 键 词：连锁零售业 市场集中度 市场绩效 SCP模式 

分 类 号：F713.32[经济管理—产业经济]