商业银行发展电子商务平台的困境及对策  

Difficulties and Countermeasures of the Development of E-commerce Platform for Commercial Banks

作　　者：何虹[1] 沈惠钦[1] 魏永军[1] 

机构地区：[1]中国人民银行新野县支行,河南新野473500

出　　处：《吉林金融研究》2014年第2期46-48,共3页Journal of Jilin Financial Research

摘　　要：商业银行跨界电商这一战略性新兴领域,其发展态势很可能影响未来银行业的竞争格局。商业银行发展电子商务平台要积极应对发展中遭遇的困境,努力推进电子商务平台健康发展。The commercial bank cross-border of e-commerce business this strategic emerging field, its development trend is likely to affect the future of the banking industry competition pattern. The development of e-commerce platform for commercial banks to actively respond to the plight of development, to promote the healthy development of e-commerce platform.

关 键 词：商业银行 电子商务 对策建议 

分 类 号：F832.33[经济管理—金融学] F724.6