衡阳市女性体育消费现状的调查研究  

A Survey and Analysis on the Status of Women's Sports Consumption in Hengyang

作　　者：张巧[1] 刘瑄华 

机构地区：[1]湖南环境生物学院体育部,湖南衡阳421001 [2]南华大学体育部,湖南衡阳421001

出　　处：《湖北广播电视大学学报》2014年第5期157-158,共2页Journal of Hubei Radio & Television University

基　　金：衡阳市社会科学基金资助项目;项目编号:2010D026;南华大学社科基金资助项目;项目编号:2012xyb22

摘　　要：本文运用文献资料法、问卷调查法、专家访谈法和数理统计等方法,以体育经济学、社会学、心理学及消费行为学等理论为科学依据,对现阶段衡阳市不同年龄女性消费行为及消费特征进行了深入分析,并针对现状中的主要问题提出相应对策。为进一步提高衡阳市女性身体素质和体育消费水平,从而提高衡阳市体育产业的水平,繁荣衡阳体育市场起到一定的参考作用。Based on the use of literature, questionnaire, expert interviews and statistics, To sports economics, sociology, psychology and consumer behavior based on the theories of, On women of different age groups at this stage in Hengyang City, consumer behavior and consumption characteristics of in-depth analysis, And for the status of the main issues in the countermeasures,To further improve the women＇s physical fitness and the level of the sports consumption, the level of the sports industry, sports market boom a reference to some effect for Hengyang.

关 键 词：衡阳市 女性 体育消费 现状 

分 类 号：G80-05[文化科学—运动人体科学]