我国移动电子商务运营模式分析与发展对策研究  

Analysis of Development Countermeasures and Research on Operation Model of M-Electronic Commerce in China

作　　者：刘玉军[1] 杨晔[2] 

机构地区：[1]北华大学经济管理学院,吉林吉林132013 [2]东北师范大学图书馆,吉林长春130022

出　　处：《情报科学》2014年第4期122-125,共4页Information Science

摘　　要：移动电子商务是我国近几年刚刚兴起的新型商务模式,与传统电脑平台电子商务相比,移动电子商务的商务设备和运营模式明显不同。通过分析现有移动电子商务模式,提出现有移动商务运营模式的优势与问题,最后借鉴日韩和欧美等国家的经验提出了相应的发展策略。Mobile electronic commerce as a environment and operation model are quite different.This paper through the analysis of the mobile elec- tronic commerce operation model , point out advantages and disadvantages of existing mobile business model, Finally, from the experience of Japan and South Korea and Europe and the United States and oth- er countries, put forward the corresponding development countermeasure.

关 键 词：电子商务 移动电子商务 移动电子商务运营模式 

分 类 号：F626[经济管理—产业经济]