消费网络外部性、文化亲近与文化产品贸易——基于中国双边文化产品贸易的实证分析  

Consumptive Network Externalities,Cultural Proximity and Cultural Products Trade:Based on an Empirical Analysis of China's Bilateral Cultural Products Trade

作　　者：汪颖[1] 黄建军[1] 

机构地区：[1]江西财经大学国际经贸学院,江西南昌330013

出　　处：《当代财经》2014年第4期98-107,共10页Contemporary Finance and Economics

基　　金：国家自然科学青年基金项目(71303097);教育部人文社会科学青年项目(13YJC790134);江西省社会科学"十二五"规划项目(12YJ39)

摘　　要：利用2002-2011年中国与35个主要文化产品贸易伙伴国和地区的面板数据,基于静、动态面板引力模型,从总类和分类两个层次对我国文化产品贸易的决定因素进行经验研究,尤其关注消费网络外部性和文化亲近所带来的影响。结果显示:文化产品消费网络外部性会通过消费偏好外溢、知识和文化外溢促进我国文化产品贸易;而文化亲近对于文化产品进出口的影响因不同的文化产品类别而有不同。因此,通过研发补贴鼓励本国文化企业创新和出口,对不同文化产品出口进行分类政策指导,积极吸收借鉴国外优秀文化成果,以开放促发展,是推动中华文化走出去的有效途径。By making use of the panel data of trade of cultural goods between China and its top 35 trading partners during the period of 2002-2011 and applying the static and dynamic panel gravity models, this paper conducts an empirical study of the decesive factors in China＇s cultural products trade on the two levels of the generality and the classfication, especially focusing on the impact brought forward by consumptive network externalities and cultural proximity. The results suggest that the consumptive network externalities of cultural products will promote China＇s trade of cultural prod- ucts through consumer preference spillover and knowledge and culture spillover; while the influence of cultural proximity on the import and export of cultural products varies according to different cate- gories of cultural products. Therefore, an effective way to promote Chinese culture going out is to en- courage the innovation and export of the native cultural enterprises through R＆D subsidies, to give classfied policy guidence to the export of different cultural products, to actively absorb and imitate excellent foreign cultural achievements, and to promote development with opening-up policy.

关 键 词：文化产品贸易 消费网络外部性 文化亲近 动态面板引力模型 

分 类 号：F752.68[经济管理—国际贸易]