基于数据包络分析的文化创意产业融资模式及其效率研究  

The Research of Financing Mode and Its Efficiency for Cultural and Creative Industries

作　　者：潘玉香[1,2] 强殿英[2] 魏亚平[2] 

机构地区：[1]天津大学经济与管理学部,天津300072 [2]天津工业大学管理学院,天津300387

出　　处：《中国软科学》2014年第3期184-192,共9页China Soft Science

基　　金：天津市艺术科学研究规划项目(编号:D10003);国家社会科学基金项目(编号:12BGL039);教育部人文社会科学研究项目(编号:11YJA630142)

摘　　要：文化创意产业融资问题一直是制约文化创意产业发展的瓶颈。我国文化创意产业目前还没有成熟的融资模式,创新发展我国文化创意产业融资模式,是促进我国文化创意产业健康发展的重要途径。文化创意产业融资模式影响着融资效率,本文根据文化创意产业上市公司不同融资模式来源对我国文化创意产业融资效率进行实证研究,结果表明我国文化创意产业融资效率偏低。在此分析研究基础上,结合我国文化创意产业的特点,提出了提高文化创意产业融资效率的建议。The financing problem of culture and creative Industries is the main bottleneck in restricting the development of culture and creative industries in China. The financing problem is the main bottleneck in the development of culture and creative industries in China. It has not formed mature financing mode in our country. There is still no mature financing mode in our country. The innovation development of its financing mode is an important way to promote its sound development. The innovation development of financing mode is an important way to promote culture and creative industries. The financing mode of culture and creative Industries affects its financing efficiency. According to the different financing modes of listed companies,this paper conducts an empirical research on the financing efficiency of cultural and creative industries. The result demonstrates that the financing efficiency of cultural and creative industries in China is quite low. According to the empirical results and analysis,combining with the characteristics of cultural and creative industries,this paper proposes some suggestions on solving the financing problem.

关 键 词：文化创意产业 融资模式 融资效率 数据包络 

分 类 号：F830.5[经济管理—金融学]