基于“大三通”形势下的漳州涉台旅游发展策略探究  

The Development Strategy for Taiwan-related Tourism of Zhangzhou City under the Situation of “Three Direct Links”

作　　者：谢映勤[1] 麻秋玲[2] 

机构地区：[1]漳州城市职业学院初等教育系,福建漳州363000 [2]东北师范大学地理科学学院,吉林长春130000

出　　处：《安徽农业大学学报（社会科学版）》2014年第2期51-54,85,共5页Journal of Anhui Agricultural University:SOC.SCI.

基　　金：福建省教育厅A类社会科学研究项目(JA10356S:<发挥"大三通"优势;加快漳州对台旅游发展>)

摘　　要：2008年海峡两岸实现"大三通",对漳州而言既是机遇也是挑战,如何在漳、台渊源优势基础上,充分发挥"大三通"优势,推动漳州涉台旅游业快速发展,对进一步带动漳州经济社会快速发展具有重要意义。漳州涉台旅游发展有着深厚的历史文化渊源、涉台文化旅游资源丰富的现实条件基础,但目前也存在着诸如旅游景点旧、散,旅游产品单一等问题,通过分析,在基于"大三通"形势下提出了加大涉台文物及资料的整理,深化祖地文化旅游;深度挖掘涉台文化内涵,丰富旅游内容及形式;加强与周边地市合作,打响海峡旅游品牌;完善基础设施,提高服务质量;整合漳州涉台旅游资源,全面推进漳台旅游合作等五方面的发展策略,以期为促进漳台旅游合作、交流,提高漳州涉台旅游在全国及世界的知名度做出贡献。The ＂three direct links＂ had been achieved in 2008, which is both an opportunity and a challenge for Zhangzhou. But how to give full play to the advantage of three direct links to promote the Taiwan- related tourism of Zhangzhou is important for Zhangzhou＇s industry and economic development. The Taiwan-related tourism of Zhangzhou, with its rich Taiwan-related culture tourism resources, has deep historical and cultural origins and solid foundations. But there are also such problems as the tourist attractions are too small, old, and scattered and tourism products are not varied enough. Through analysis, this paper puts forward some strategies based on the three direct links, including increasing the clearing up of Taiwan-related artifacts and relics, deepening cultural tourism about ancestral land for Taiwan Residents, etc. , with a view to promoting Zhangzhou＇s tourism cooperation with Taiwan and improving its popularity in the country and in the world.

关 键 词：“大三通” 漳州涉台旅游 发展策略 

分 类 号：F590.3[经济管理—旅游管理]