贫困山区乡村旅游开发SWOT分析及发展策略——以阜平县朱家营村旅游开发为例  

SWOT Analysis and Development Strategy of Rural Tourism in Poor Mountainous Areas :Taking Zhujiaying Village of Fuping County as an Example

作　　者：任辉滨 李建民[1] 尹兴[1] 范鸿燕[1] 

机构地区：[1]河北农业大学商学院,河北保定071000

出　　处：《现代农业科技》2014年第6期297-298,共2页Modern Agricultural Science and Technology

基　　金：河北省科技厅"河北省矿区替代产业选择分析与发展规划研究"科学基金资助项目(12457202D-26)

摘　　要：以阜平县朱家营村旅游开发为例,运用SWOT模型对朱家营村旅游开发的现实条件进行分析,并提出相应的对策,包括依托景区资源优势,打造特色品牌;依托扶贫政策,提升景区质量;立足太行发展"大旅游";丰富旅游产品类型;保护式开发景区等方面内容。The article adopted SWOT method to analyze the practical conditions of tourism development in Zhujiaying Village.The following suggestions were put forward,making use of the resources advantage of scenicarea to build new brands;relying on alleviate poverty policy to strengthen the scenic area quality;developing“great tourism”grounded on Taihung Mountains;riching tourism products types;rational developing tourism resources.

关 键 词：旅游开发 SWOT分析 山区 

分 类 号：F324.5[经济管理—产业经济] F592.3