消费者对转基因食用油的认知和购买行为分析——基于无锡市消费者的调查数据  

Analysis on Consumer's Cognition of Genetically Modified Edible Oil and Purchase Behavior——Empirical Data from Consumers in Wuxi

作　　者：谢玉梅 邬一羽 

机构地区：[1]江南大学商学院,江苏无锡214122

出　　处：《江南大学学报（人文社会科学版）》2014年第2期115-119,128,共6页Journal of Jiangnan University：Humanities & Social Sciences Edition

基　　金：国家自然科学基金资助项目(编号:71240011);江苏省自然科学基金项目(编号:BK2012126);教育部新世纪优秀人才支持计划(编号:NCET-11-0664)

摘　　要：文章以无锡市348名消费者的调查数据为依据,分析消费者对转基因食用油的认知水平,并通过构建Logistic回归模型,分析影响消费者对转基因食用油购买行为的主要因素。调查结果表明,44%的消费者对是否购买转基因食用油持否定态度。在对影响转基因食用油购买行为的因素分析中,性别、收入、受教育程度、家中是否有未成年人等变量均影响了消费者对转基因食用油的购买行为,其中以月人均收入相关性最为显著。Based on the empirical data from 348 consumers in Wuxi, the purpose of this survey was to have a better understanding of consumers＇ cognition and attitudes towards Genetically Modified Edible Oil （GMEO）, and to analyze the main factors influencing the local consumers purchase behavior through constructing Logistic regression model. The statistical findings showed that 44 percent consumers took negative attitudes towards GMEO. In the analysis of the factor that influence the purchase behavior for GMEO, the variables such as gender, income, education, children all affect consumer＇s purchase for GMEO, especially the income.

关 键 词：转基因食用油 认知态度 购买行为 LOGISTIC回归模型 

分 类 号：F416.82[经济管理—产业经济]