从延安时期广告宣传画看妇女身份想象  

On the Speculation about Women's Identities from the Propaganda Posters in Yan'an Period

作　　者：常彬[1] 张鹏[1] 

机构地区：[1]河北大学,河北保定071002

出　　处：《山东女子学院学报》2014年第2期63-69,共7页Journal of Shandong Women＇s University

摘　　要：透过延安时期的广告宣传画,我们可以窥见关于妇女身份想象的时代信息:鼓励妇女参加大生产运动,既改革妇女不事农业生产的传统旧习,又支援了边区建设,提高了妇女的经济自立能力。在延安语境中,着装不是一个穿什么的问题,而是一种政治身份的确立,是先进、次先进与待进步的区分。革命的有文化的知识女性,其"公家人"身份在教育妇女读书识字、劳动生产、生育生产中,都有其特定的形象定位;"公家人"对"屋里人"的启蒙教育,"屋里人"向"公家人"的成长看齐,其形象的背后潜含着意识形态的指涉意义。We could speculate the information on women ＇s identities in Yan＇ an period by the propaganda posters at that time. The women were encouraged to take part in the Large - scale Production Campaign in Yan＇ an, which could not only change the tradition that women never took part in the agricultural production but also support the construction in the border area, and even could improve women＇ s independent ability The dressing of people in Yan＇ an was not an issue of clothes, but the establishment of people＇ s political identity to distinguish the advanced and the backward in politics. As the women cadres and models, the literate women intellectuals had their specific image positioning when they taught the local women to read, took part in the manual labor and gave birth to babies. Actually there were different referential meanings in ideology in both the image of the women＇ s cadres and models and in the image of the ordinary local women respectively.

关 键 词：延安时期 广告宣传画 妇女身份想象 

分 类 号：G122[文化科学]