我国游乐业健康可持续发展分析  

On Promoting Healthy and Sustainable Development of China's Amusement Industry

作　　者：李芸[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《绿色科技》2014年第4期288-290,共3页Journal of Green Science and Technology

基　　金：江苏省"十二五"高等学校重点专业群<旅游管理及在线运营服务>建设项目(编号:苏教高〔2012〕23号)资助

摘　　要：指出了现代游乐活动因其高参与性、高体验性、高娱乐性等特点深受游客青睐,因而,随着社会经济发展和人民生活水平日益提高,我国游乐业得到蓬勃发展。然而,与发达国家相比,我国游乐业发展还存在较大差距。在分析我国游乐业发展现状和存在问题的基础上,提出了促进我国游乐业可持续发展的对策:深化体制改革,构建良好的产业发展环境;搞好市场调研,确立独具特色的主题;优化规划设计,加强施工管理;合理制定门票价格,建立多元化盈利模式;实施精致化管理,创建良好的游乐环境。Modern amusement activities are widely popular with tourists because of its high potential for participation, experience and entertainment. As a result, China＇s amusement industry has been developing quickly against the backdrop of a booming economy and ever-- increasing living standards. However, its development is still lagging significantly behind that in developed countries. Based on an analysis of the current industry and its existing problems, this article proposes measures to promote sustainable development of China＇s amusement industry, including deepening structural reform and building excellent environment for industry development~ promoting good quality market research and establishing unique themes; optimizing planning and design and increasing monitoring and managing of construetion; stting reasonable entry--ticket price and establishing multi--channel revenue models;implementing refined management and building good amusement environment.

关 键 词：游乐业 主题 环境 市场 管理 

分 类 号：F592.6[经济管理—旅游管理]