国家软实力建构与传媒使命  

National Soft-power Construction and Media's Responsibility

作　　者：李新华[1] 贾奎林[1] 

机构地区：[1]廊坊师范学院,河北廊坊065000

出　　处：《职业时空》2014年第3期129-130,133,共3页Career Horizon

摘　　要：跨文化传播是国家间软实力较量的主要实现方式,新闻传播是实现国家软实力竞争的主要手段。国家软实力较量的决定性因素是作为软实力存在的媒介内容,而不仅仅决定于媒介运作的利弊得失。审慎选择传播内容,通过传媒运作优化国家软实力结构特征是媒介运作不得不承担的责任。在国家软实力建构过程中,新闻传播应该确立相对独立的社会价值观念体系,在全球化文化背景中审视社会主义核心价值观的精神主旨,集纳人类历史文化精神之精华,以完善和重构建构社会主义核心价值观内容体系。Cross-cultural communication, as well as news communication, is the main means to realize the soft- power contest among the states. The decisive element in the soft-power contest is the contents conveyed by the media, not just the gain or loss of the media＇s strategy. It is the media＇s responsibility to enhance the structure of our state＇s soft-power by choosing what to be propagate carefully. In the process to construct our national soft- power, the news communication should establish the relative independent conception of the social value to investigate spiritual gist of the coring socialistic ideology, and assemble the essence of humanness to enhance and reconstructs contents of the coring socialistic ideology.

关 键 词：软实力 核心价值观 传媒使命 

分 类 号：G211[文化科学—新闻学]