视觉传达设计中抽象图形的针对性提炼与表现  

Pointed Refining and Expression of Abstract Graphics in Visual Communication Design

作　　者：李萌[1] 刘春雷[1] 

机构地区：[1]沈阳航空航天大学,沈阳110136

出　　处：《包装工程》2014年第8期9-13,共5页Packaging Engineering

摘　　要：目的研究视觉传达设计中针对客观对象的抽象图形的设计方法。方法明确了视觉传达设计语境下抽象图形的准确语义,分析了视觉传达设计中图形抽象的思维原理,以竹子为例,论述了其抽象图形化的方法。结论视觉传达设计中的抽象图形并非都是肌理化的偶然表现,或完全依照形式美法则与数理法则的无意义表现,它更应该是具有可读性与内容性的客观对象的抽象化表达。Objective It researched the design method of abstract graphics according to objective object in visual communication design. Methods It confirmed the exact semantics of abstract graphics in visual communication design, analyzed its thinking principle, taking the ＂bamboo＂ for example to discuss its graphic-method. Conclusion Abstract graphics in visual communication is not merely the accidental textural expression, or the meaningless expressions which exist in accordance with the laws of formal beauty and mathematics.Instead, abstract graphics should be the abstract expression of objective entity with more readability and contents.

关 键 词：视觉传达设计 抽象图形 提炼 表现 

分 类 号：J504[艺术—艺术设计]