公共知识分子的污名化:一个消费社会学的解释视角  

Public Intellectuals' Stigmatization:An Explanative Perspective from the Sociology of Consumption

作　　者：文军[1] 罗峰[2] 

机构地区：[1]华东师范大学中国现代城市研究中心暨社会发展学院,教授上海200241 [2]华东师范大学政治学系,博士研究生上海200241

出　　处：《学术月刊》2014年第4期79-87,共9页Academic Monthly

基　　金：国家社科基金重大项目"现阶段我国社会大众精神文化生活调查研究"(12&ZD012)和"有序推进农业转移人口市民化研究"(13&ZD043);教育部重点研究基地重大项目"大都市的底层社会及其公共治理研究"(13JJD840009);中国再发展研究院招标项目"中国社会结构现状及其趋势研究"(SYU2013CCD_S01)的阶段性成果

摘　　要：公共知识分子污名化,是伴随着公共知识分子在公众中的影响逐步扩大而诞生的一种衍生现象。对于公共知识分子这一原本应该与污名化无缘的社会群体会陷入污名化泥潭的原因,从消费社会学的视角来看,其实质是作为文化消费品的消费价值被大众否定的一种表现形式,其中网络新媒体起到了相当重要的作用。网络新媒体的推广不但强化了媒体场域对于原有文化生产和消费场域的侵蚀,并且通过对文化消费社会的掌控,为公共知识分子污名化提供了客观环境,也使得公共知识分子在个体和群体层面的消费价值都受到巨大损失,被污名也就成为一种必然。公共知识分子被污名一方面加深了中国观念市场的混乱,另一方面则是社会信任缺失的深化发展。需要注意的是,公共知识分子被污名也并非都是坏事,对公共知识分子进行污名,构成了知识消费领域的消费者对于知识生产场域的所谓知识精英们的另一种权利争夺的方式。而这背后蕴含的逻辑说明,知识阶层的祛魅将加快公众的觉醒,公众在文化消费社会乃至整个社会的影响力得到了提升。The stigma of public intellectuals is a derivative phenomenon that accompanied by their impact gradually expands. The author of this thesis considers that the new network media has been playing a significant role in compelling public intellectuals to fall into the quagmire of stigmatization. From an explanative perspective of consumer sociological, its essence is a form of expression that their cultural value of its consumer goods denied by the public as. New media to promote not only reinforces the erosion from the media field to the original field of cultural production and consumption, but also provides an objective environment for the public intellectuals＇ stigma, through the control of consumer society and culture. It makes stigmatized has become a necessity from make public intellectuals＇ consumption values are subject to huge losses in individual and group levels. On the one hand, stigmatization of public intellectuals has deepened the chaos of the market of ideas in China. On the other hand, it is a kind of deepening development on loss of social trust. What we should note here is that the stigmatization of public intellectuals is not all that bad. The process of stigmatizing constitutes another form which consumers in knowledge consumption area can contend for power and profit with the so-called intellectual elites.

关 键 词：公共知识分子 污名化 媒体 文化消费社会 

分 类 号：C91[经济管理]